Senchi started in 2019 with a Bernina home sewing machine and a need for better gear on trail. What began as a personal project for thru-hiking turned into a small brand built entirely from scratch without outside investment, no marketing team, just one step at a time.

From the beginning, the focus has been on intention, curiosity, and function. We use high-performance materials in ways they weren’t originally meant to be used, pushing the boundaries of ultralight gear with simplicity and purpose.

Everything is designed, tested, and shipped in-house. We stay close to the process - from early sketches and samples to fulfillment, customer service, and repairs. It keeps the vision sharp and the feedback loop real.

 

 

Senchi Designs Alpha Direct Hoodie
our mission
Innovate lightweight, functional, and versatile gear that complements and elevates the outdoor experience.
design philosophy
Simplification: our guiding principle in design. Embrace the essential, resist the overbuilt.
our commitment
Exploring creative design concepts and setting new standards in wearability.