Senchi Designs Alpha Direct Hoodie
our mission
Innovate lightweight, functional, and versatile gear that complements and elevates the outdoor experience.
design philosophy
Simplification: our guiding principle in design. Embrace the essential, resist the overbuilt.
our commitment
Exploring creative design concepts and setting new standards in wearability.
By eliminating the need for a backing fabric, our Polartec Alpha Direct fleeces allow for heightened breathability to avoid overheating during high-exertion periods, and ample insulation for warmth in static conditions. Active insulation fleece offers increased versatility, simplified functionality, and a more efficient approach to customizing your layering system.


In the outdoor industry, fleece is often marketed for its technical properties, including the ability to trap warm air, draw away cold air, and provide breathability. However, it is important to note that some of these claims are exaggerated or misleading in practice.

Polartec® Alpha has truly unrivaled functionality as a stand-alone fleece. Its unique characteristics of an open knit lattice with lofted fibers delivers an unparalleled warmth-to-weight ratio while keeping bulk and weight to an absolute minimum. The open knit lattice provides the freedom to move effortlessly and unrestricted, and allows for effective heat/moisture transfer. Polartec Alpha truly sets the new standard for an active insulation fleece midlayer.

Since 2019, our fleeces have undergone extensive testing over thousands of miles on the trail, with hikers speaking highly of their performance and durability. The collective experience and positive feedback should offer insight into the minimal drawbacks of its ultralight construction.

As with any outdoor apparel, it's important to consider the pros and cons when choosing the right gear. By understanding fabric characteristics, users can maximize the benefits while taking appropriate measures to ensure its longevity and performance.

To extend the lifetime of your garment, always store and wash inside the included SENCHI BAG.

Machine wash cold, delicate cycle, tumble dry low or lay flat to dry. Do not bleach, dry-clean, iron, use fabric softener, or machine-wash with agitator (unless stored in Senchi Bag).

The Senchi Bag is also designed to mitigate the release of clothing fibers into the water column. While it is not a comprehensive solution to the problem of microplastics, it serves as a proactive measure to minimize impact.

Repairs can be attempted depending on the extent of the damage and the amount of use. If you are looking to repair a used item, please CONTACT US, and include a photo and location of the damage for assessment.

If an item received is faulty and was received damaged, please CONTACT US within 7 days of delivery. We'll do our best to remedy the situation.


We typically ship out 3-4 times a week from our shop.

Please note, during new drops, there may be longer than normal shipping times due to a high volume of orders.


USPS: 1-5 business days.


DHL, UPS (fast/reliable): 3-5 days.

USPS (slow/affordable): 10-30 days.

Please note, time may vary due to weather, customs, or any unforeseen variables.

Due to high volume of orders we cannot combine orders. Please be sure to place all desired items in the cart before checking out.

At this time, we are unable to accept any direct pick-ups or drop-offs.


Returns must be initiated within 14 days of delivery. Customer is responsible for return shipping.

Initiate your return by logging into your account. Under "Orders" select "Request Return."

For guest checkouts or additional assistance, email with the following information:

1. Your order number (or name and address).

2. Specify the item for return/exchange and provide a reason. Ensure the product(s) are brand new with original tags, labels, and packaging. For defects, include a description and photos of the defect.

3. Please allow us up to 48 hours to respond, and follow return instructions upon request approval.

4. Once you have received your return label, please ship the order back to us within 3 working days for your return to be authorized.

Any items with visible signs of use, pet hair, or strong odors will be subject to a $20 restocking fee.

Items listed 'Final Sale' are ineligible for return or exchange.

International orders are ineligible for return or exchange. 

Please note that we are a very small operation and outdoor adventurers like yourself. We will do our best to meet the above standards in a timely manner.

All return requests that are shipped back within the 14-day time period will be refunded to the original form of payment. You will receive an e-mail confirming when the refund is issued. Any shipments that arrive after 30 days from the initial interaction will not be processed. Any returns that do not meet the above requirements may be rejected, and customer will be notified via email.